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Perhaps most challenging of all, the apparel industry lost its ability to create trends and drive demand for new products. 2020 will be the year where it is virtually unnecessary to see, feel, or test a … Unprecedented business closures, an intermittent supply chain, and unemployment reaching 26.5M as of April, have put the retail ecosystem at significant risk. The retail playbook is in the process of being re-written. Today’s consumers don’t just want their products fast, they want to be able to get information about them quickly. That 3% increase in share represents an additional $18B in digital sales in a typical month. Before getting into this year's trends, I want to go over some of the hits and misses we chose for 2019. We’re in the midst of a pandemic on one side and the retail apocalypse on the other. There was never a year like 2020 in retail banking. We cover topics like retail tech, marketing, e-commerce, logistics, in-store operations, corporate retail news, and more. Of course, we’ll continue to buy and wear clothes, but we’re unlikely to see brands and merchants dictate new worldwide trends like before. It is also part of a bigger story that implores retail companies to make the investments in analytics and AI tools that allow them to know customers better and deliver better offers, in the right channel at the appropriate moment. The now 100% virtual 2020 Retail Innovation Conference is set to deliver timely content, strategic insights and tactical best practices that will help brands and retailers secure a strong future. Digital Transformation in Retail Market May Set New Growth Story: IBM, Oracle, Flipkart, Alibaba. SimilarWeb data reveals that the bulk of those traffic increases went to top 20 sites other than Amazon and eBay (the two largest e-commerce sites in the U.S. by traffic), indicating a significant new customer acquisition opportunity. Crew and Brooks Brothers, filed for bankruptcy this past year, and we’re likely to see more in 2021. The two categories most hurt by Covid-19 were already struggling coming into 2020. It’s all retail. Augmented Reality. This trend will only be further zeroed in on by the best retailers in the future. Being able to take a photo of a dress you see someone wearing on the street -- to be able to click the purse that your favorite social media influencer is holding in her latest Instagram post -- those are the things that are going to keep e-tail booking in 2020. Digital Transformation Trends 2020-2021 Global Retail Industry. At NRF 2020, she will speak alongside recently promoted Walmart U.S. President and CEO John Furner (formerly CEO of Sam’s Club) in a keynote session about workforce transformation. Mom and pop shops: take heart. Of the top 50 online retailers, nearly all operate stores. All Rights Reserved, This is a BETA experience. Sixty-six million years ago, a massive asteroid or comet, dubbed the Chicxulub impactor, struck the earth, causing world-wide climate disruption that resulted in the mass extinction of the majority of plant and animal species on Earth. We recently saw, Amazon Prime taught us that shoppers are no longer willing to wait more than two days to receive their products. I spend my time researching, analyzing and providing the world’s best and brightest companies with insights as to how digital transformation, disruption, innovation and the experience economy are changing how business is done. Retail Dive provides news and analysis for retail executives. When the influence of Covid-19 abates, restaurant sales will bounce back, but like the dinosaurs of the Cretaceous period, department stores and apparel sales are not likely to ever return to pre-pandemic levels. You may opt-out by. I am a shopper marketer focused on the digital disruption of commerce, https://eoimages.gsfc.nasa.gov/images/imagerecords/73000/73909/world.topo.bathy.200412.3x21600x10800.jpg https://visibleearth.nasa.gov/view.php?id=79765 https://eoimages.gsfc.nasa.gov/images/imagerecords/79000/79765/dnb_land_ocean_ice.2012.13500x6750.jpg https://visibleearth.nasa.gov/view.php?id=74518 https://eoimages.gsfc.nasa.gov/images/imagerecords/74000/74518/world.topo.200412.3x21600x10800.jpg, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Macy’s Opens Second Market By Macy’s In Texas, A Matchmaker For Main Street Boutiques: SwapRetail Offers Stores A Lifeline, J.C. Penney Is Searching For Its Next CEO. To stay ahead, retailers need to know the hot trends before they emerge. More than three dozen apparel retailers, including Neiman Marcus, J.C. Penney, Ascena Retail Group, Tailored Brands, J. SAP CMO Alicia Tillman To Depart Next Month, Brands Need To Be Change Agents In 2021: Make It The Year Of Empathy And Kindness, Chico’s utilization of SAS for advanced retail analytics. Q1 2020 started off strongly for the Raleigh-Durham retail market with many new developments planning to break ground during 2020. We may even see people paying for these virtual experiences, which makes the ideas of “retail” and “reality” themselves even more confusing. And I’m not just talking about virtual changing rooms. As the pandemic environment is moving consumers to interact more digitally with their banks, platform models offer agility and scalability … In Poissons’ opinion, there are three trends that will shape retail in 2020: The development of responsible consumption. Louise Hickford, Head of Design at Sigma , explores some of the key trends likely to alter retail spaces in 2021 and beyond. We recently saw Toyota launch a new AR program that allows users to try out 10 of their cars without ever picking up the keys. Adobe, reports that U.S. online purchases over the holidays grew 32.2% from 2019, totaling a record $188.2 billion as shoppers stayed home and shopped on the web during the pandemic. Each year, I take a look at the major digital transformation trends hitting every industry. Want to learn more? For CMO’s and business leaders, investments in advanced analytics platforms that can leverage the power of machine learning and AI is critical to retail success. Photo of a man having his inside leg measured by a tailor during a bespoke suit fitting. In May 2020, retail e-commerce sales in Canada reached a record $3.9 billion, doubling total sales from February. The question now is whether smaller retailers will be able to keep up with the expense. © 2021 Forbes Media LLC. 22 July, 2020 | by The Retail Bulletin September 9-10: Adapting Your In-store And Online Omnichannel Strategy The biggest challenge in retail customer experience especially since the arrival of the global pandemic, is expectations around real-time response. Next up are the big digital transformation trends in retail for 2020. As consumers spent less on services such as travel and restaurants, spending shifted to retail categories such as DIY building materials and grocery, which were up more than 10% from the previous year While negatively-impacted categories like gas stations and restaurants were down more than 15%. Jan 18, 2021 (Market Insight Reports) -- The global Digital Transformation market focuses on … I know I’ve personally abandoned my shopping cart when I realized there were no expedited delivery options available. Digital analytics firm Adobe reported that over the course of the holiday season, BOPIS (Buy Online Pick-Up in Store) orders were 25% of all online orders, an increase of 40% over 2019 holiday levels. The rapid shift in consumer habits has widened the gap between businesses with an online presence and businesses who are still relying entirely on brick-and-mortar locations. “Already very present in food,” this trend “will spread across all sectors, and brands must be ready for this new expectation of customers.” The "new retail" or hybrid business between physical and digital experience. In digital transformation, consumers love a seamless experience. And they are spending significantly more during each visit, as the average ticket size during the quarter increased 27%.” When shoppers do visit a store, they are far more likely to use omni-channel amenities such as curb-side pickup. Just as importantly, in my opinion, consumers didn’t have to download an app to try the experience--something that can be a huge deterrent for those of us burned out on downloading apps just to see if they’re worth downloading. In total, 2020 saw $5.6T in retail sales, an increase of 3.2% over 2019. Perhaps existing members can see the outfits on real customers and click on an entire or portion of an outfit to have it included in a future delivery. But the onset of the pandemic accelerated that change, fundamentally reordering how … Downtown DC Retailers, From Macy’s To Nordstrom, Try To Maintain A ‘Business As Usual’ Image As Inauguration Day Nears. But these new technologies and strategies, when used effectively, may be enough to win a bigger piece of the retail pie and e-commerce pie. Store traffic monitoring firm ShopperTrack reported that in December store traffic was still down over 30% from the previous year. For instance, a newly engaged woman may try on her wedding gown virtually, and see herself walking through one of many possible wedding locations. In its sixth year, the Retail Innovation Conference provides virtual access to: Map/Texture sources: https://visibleearth.nasa.gov/view.php?id=73909 ... [+] https://eoimages.gsfc.nasa.gov/images/imagerecords/73000/73909/world.topo.bathy.200412.3x21600x10800.jpg https://visibleearth.nasa.gov/view.php?id=79765 https://eoimages.gsfc.nasa.gov/images/imagerecords/79000/79765/dnb_land_ocean_ice.2012.13500x6750.jpg https://visibleearth.nasa.gov/view.php?id=74518 https://eoimages.gsfc.nasa.gov/images/imagerecords/74000/74518/world.topo.200412.3x21600x10800.jpg. The rapid pace of change currently reshaping retail has been accelerated by the ongoing Coronavirus outbreak, with the transformation expected to continue well beyond the end of the pandemic. Web traffic monitoring company SimilarWeb reports that, since the pandemic began, visits to the top 20 U.S. e-commerce sites has been up 31% versus last year. They want to go to your website and be able to compare prices, styles, delivery dates, see your recommendations of things they may like even more--preferably all on one screen. While a few companies reach front-runner status, most seem to lag. Through the Catalyst project, the partners developed the architecture for a platform which supports this and bridges digital channels and the physical store. It means that I spend my life learning about what drives people to adopt new technology so I can share those secrets with companies that are ready to take their business to the next level. Paris, June 11, 2020 – Retail banks are facing pressure to transform as new entrants focused on customer experience gain significant market traction, according to the World Retail Banking Report 2020 (WRBR) published today by Capgemini and Efma. Industry-wide, online sales make up 10 percent of all retail sales. A new decade is dawning and the pace of change continues to accelerate as we race head on into 2020. C-Level experts from across North America’s retail industry are coming together in Dallas in August to anticipate the highly complex digital retail environment that will develop over the next few years. I’ve seen examples like Chico’s utilization of SAS for advanced retail analytics that allowed the company to consolidate omni-channel customer data in 2 hours rather than 17 hours enabling more rapid delivery of timely offers and less stress on infrastructure. John Derderian (left), President of Allegiance Retail Services, will provide remarks on the “State of the Food Industry” and Tim O’Conner, Managing Partner of the Retail Performance Group will present to the attendees on “Retail Transformation 2020.” The reception … Today’s consumers are far more likely to be informed by their favorite micro-influencer on YouTube, Instagram, or TikTok. Amazon may have given a glimpse into the future of the apparel industry this month, when they launched a new service, “Made For You,” which uses a mobile phone camera to take 3D measurements of the customer and then makes a custom-sized T-Shirt, which ships in three to five days. The savviest retailers will be gathering that information from endless sources like social media to IoT sensors and using AI and deep learning to make the shopping experience as easy and personalized as possible. I see this as the next wave of social and retail integration where 360 data brings better experiences to customers through better data utilization. There are over 1 million retail establishments across the United States, and retail sales have grown almost 4 percent annually since 2010. I am a principal analyst of Futurum Research and CEO of Broadsuite Media Group. It’s not in-store vs. online. I’ve seen examples like, In digital transformation, consumers love a seamless experience. We can see from the rise of apps like Instacart and Shipt that people are drawn not just to the convenience of grocery delivery, but the ability to get what we need in two hours or less. Even beyond augmented reality, we’re going to see an increasingly confusing mix of digital/virtual and reality in the coming year, especially in retail via the spatial web. Technology in this area is also catching up as companies like Microsoft launch second generation augmented reality headsets, which is one of many newer, lighter headsets and wearables that will make AR more immersive for retail customers and employees. Studies show that 88% of consumers are willing to pay for same-day (or faster) shipping. Retail digital transformation bring in new concept and tools for the development and ease functioning of the industry and it is about to know trends in retail 2020. Where you don’t need to physically experience a product before you have finally purchased it. All Rights Reserved, This is a BETA experience. I can see the drive of small and large Amazon competitors leading to a stream of third party logistics companies expanding their immediate delivery services to help those smaller companies compete. The latest generation of iPhones now include a Lidar sensor that can take hyper-accurate measurements, which MTailor is now using for its own made-to-order service. The Retail Indicators Branch of the U.S. Census Bureau reports that April 2020 saw the sharpest one-month drop in retail sales on record. So what does this mean? Bringing together the technology layer with the human layer, I seek to solve the biggest challenges that companies have today; how to grow, scale, change and adapt to a world where technology and media shift at breakneck speed. I’m the Chief Commerce Strategy Officer at Publicis Communications. Retail is growing. Hidden in the top-line averages was how different retail sales looked after April. Indeed, while e-tail will hit $5 billion in value by 2021, it is estimated that 25% of purchased items are sent back. But we continue to see a bright future for the retail experience, as retailers and retail space owners partner to create exciting offerings for an increasingly discerning customer base. That number spiked to almost 20% of sales in April and leveled back to about 16% by the end of the year. I’m talking about users being able to place themselves in their favorite brands’ advertisements, being able to model their favorite brands’ clothing, and an increasing coordination of virtual experiences that will intertwine on the spatial web. These were the words that misconduct the usefulness of the AR technology that clearly seems to rule in digital transformation in retail 2020. I am a fourth-generation retailer, who has been helping brands and retailers respond to digital disruption for 30 years. Unquestionably, the biggest change to retail this year is the accelerated shift to digital commerce. Walmart CEO, Doug McMillion told investors “shoppers are making far fewer trips to stores, with total transactions falling 14%. There won’t be “a barrier for the customer”, “who chooses at any time … Retail has been rapidly evolving and 2020 will be no different. While we did see major and necessary improvements in omni-channel retail and AI/cognitive computing, I’d say we still have some work to do with cardless checkout and smart beacons. Nowhere is this more evident than in the retail business, where decades-old leaders are finding new ways to survive, and digital native upstarts continue to gain momentum, with many now even opening stores. In 1992, clothing represented 6.2% of consumer spending, but by 2020, that number was nearly cut in half to just 3.4%. The team has envisaged new ways in which telcos could use retail stores, including events, technical demonstrations, product development workshops, educational sessions and more. Yes, those technologies are still percolating and will likely continue to mature in the coming year. Before getting into this year's trends, I want to go over some of the, 2020 will be the year where it is virtually unnecessary to see, feel, or test a product in person before you feel confident enough to buy it, thanks to augmented reality. But the retail market is starting to face serious disruption. Source. Sales were solid until the COVID-19 began impacting markets. More than 15k stores shut their operation in 2020, 9k+ in 2019. Covid-19 has created a heretofore unimaginable disruption of the retail industry, but it has also created a unique opportunity for the retail industry to evolve. New research, believed to the first survey of this scope and size to be conducted globally, reveals almost every aspect of current and future ICT plans and issues in retail today. But Amazon’s recent shift to free one-day shipping shows that they’re getting even less patient. Like a row of dominos, the decline in spending on apparel impacted department stores, which then impacted the malls and shopping districts that are dependent on those anchor brands. Retail Transformation Summit 2020 L’evento sull’innovazione digitale e tecnologica nel mondo del Retail. By codewave January 18, 2021 No Comments. The MarketWatch News Department was not involved in the creation of this content. I am a principal analyst of Futurum Research and CEO of Broadsuite Media Group. While this is one good example of putting advanced analytics to use to personalize retail experiences. Thanks to the AR technology, product discovery is … This is a guest blog post by Jeff Ashcroft of Supply Chain Network. From keynoting on the world’s largest stages to weekly insights on Forbes, Entrepreneur and our Blog, my goal is to provide our clients with what they need to know to out innovate and turn disruption from threat, into a business model for success. La crisi legata all’epidemia di COVID-19 ha sicuramente avuto un impatto economico negativo sulle aziende italiane, ma al tempo stesso ha favorito l’accelerazione di alcuni processi di innovazione tecnologica e di cambiamento organizzativo all’interno delle imprese. The retail industry was in the midst of a transformation before 2020. A man who recently purchased a motorcycle can try on new gear and see how it feels on the motorcycle he’s just purchased. Yet the shape of the retail industry has fundamentally changed, with a huge shift to digital spending and dramatically less spending on apparel. The holiday shopping period changed as well, starting earlier and looking more digital. You don’t want to miss industry insider Justin Honaman’s annual look at the top retail tech trends to watch in the New Year. And then Covid-19 struck, throwing consumers into economic uncertainty and giving them even fewer occasions to dress up. Many spaces were leased for record setting rates without ever being advertised as available due to strong tenant demand. Driven by Amazon’s annual Prime Day moving from Summer to October, and consumers fears that shipping carriers would have slower delivery times due to the increased e-commerce spending, a so called “Shipageddon.”. Digital transformation is a top concern of senior leaders worldwide and motivated the development of this study. While customers are buying more online, they are visiting stores less, picking fewer retailers and buying more in each trip. Will New Hire From Chanel Enhance L’Occitane’s Asian Prospects? A month later, retail sales had almost fully recovered due to the fastest gain in history, a remarkable V-Shaped recovery. Yes, in 2020 we will also continue to see smaller stores work to compete for a piece of the pie against Amazon, which is crushing the market. Amazon Prime taught us that shoppers are no longer willing to wait more than two days to receive their products. That’s why, Even beyond augmented reality, we’re going to see an increasingly confusing mix of digital/virtual and reality in the coming year, especially in retail via the, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Exploring 5 Top Retail Trends At NRF 2021, How Marketers Should Sue Vendors For Ad Fraud, One Of Uber’s Lawsuits Against Ad Fraud Comes Full Circle - They Won, Gannett’s Mayur Gupta On 2021: Purposeful Profitability + Customer Obsession, Unified Marketing Framework - When To Use Which Tactic, Facebook’s Chief Revenue Officer Shares Predictions For 2021. Tech, Sec and Risk merges with our Digital Transformation in Retail Series to bring you the best in digital developments straight to your screen through our virtual platform. Marketers, Is There Ad Fraud In Your Future? Clearly, consumers are shopping at the speed of digital transformation and expect their products to be delivered just as quickly. The retail industry is undergoing a major transformation in ecommerce and brick-and-mortar. GrubHub and UberEats have made eating out and eating in both fast and ubiquitous while Amazon Prime Air even promises delivery in 30 minutes or less! Department stores, which are predominantly dependent on apparel sales, lost their assortment advantage as clothing brands shifted their focus to direct-to-consumer sales, and e-commerce sites emerged with limitless assortment, instead. The 2020 Retail Digital Transformation Grand Challenge, co-sponsored by the IEEE Standards Association (IEEE SA), the 3D Retail Coalition (3DRC), and Product Innovation (PI) Apparel, challenges the technology and academic community to offer up innovations and solutions to address these issues while helping build capabilities for the future of retail. Covid-19 had a similar impact on retail in 2020. The center of gravity of retail has moved from apparel to grocery. The era of inventory-led retail is ending, and the shift toward brands and the customer experience is emerging. It’s sad to see “TO LET” boards hanging on what used to be retail stores. Overview: Digital transformation is reshaping entire segments and industries: communications, retail, and, increasingly, health care, medicine, agriculture, and manufacturing. 04/30/2020 This is a guest blog post by Intel's Mariya Zorotovich as part of a series on innovation concepts relevant to retail. I host a top-rated e-commerce podcast, “The Jason & Scot Show,” and in 2017 was inducted into the National Retail Federation “The List” of people shaping the future of retail. Made-to-order apparel was already a rapidly-growing trend for brands like Nike, MTailor, Indochino, Proper Cloth and others, but Amazon’s game changing innovation is speed of delivery. Yet the shape of the retail industry has fundamentally changed, with a huge shift to … Toyota is not the only company using this feature--far from it. Meteor impact on planet Earth. For instance, I can imagine Stitch Fix expanding social platform usage as a way to better tailor the wardrobes it sends to customers using machine learning. I am a fourth-generation retailer, who has been helping brands and retailers respond to digital disruption for 30 years. Companies like Target, Lowe’s and Amazon have found that augmented reality may be especially helpful in decreasing the number of returns they see from online shoppers. Retail Digital Transformation and Innovation Primer for 2020 Transform from multichannel to unified retail commerce Analyst (s): Robert Hetu Every retail transaction is a one-to-one customer interaction, but enabling customer-centric engagement across all shopping touchpoints requires more than just transaction capability. HR/Jobs: +91 90420-55701/02/06 | Get a Quote: +91-9884838138 +1 213 550 1957 info@colaninfotech.com I am the chairman of the board of directors of shop.org (the digital retail arm of the National Retail Federation). Less than One Week until Food Industry Conference Highlights “Retail Transformation 2020” In less than one week, leaders from throughout New Jersey’s food retail and distribution industry will gather in Atlantic City to discuss the future of the food industry. - https://amzn.to/2GOEqw1Retail shopping will change more in the next 10 years than it has in the last 1000 years. Holiday shopping began much earlier, with more than half (52%) of shoppers making holiday purchases through early sales and promotions before Thanksgiving, according to the National Retail Federation. If Amazon can deliver on its service promise, it will actually be delivering made-to-order apparel faster than many traditional brands can deliver off the rack. The top 50 online retailers, nearly all operate stores accelerated shift to digital for. Trends hitting every industry going to skyrocket ’ opinion, there are three trends that will continue to come the! While this is a BETA experience $ 5.6T in retail sales looked after April of and. Is not the only company using this feature -- far from it averages. Options available of Futurum Research and CEO of Broadsuite Media Group bridges digital channels and the pace of change to... Represented 13 % of consumers are constantly dropping hints at the major digital is. In Canada reached a record $ 3.9 billion, doubling total sales from February their sales because consumers more understand. E-Commerce represented 13 % of retail has been helping brands and the experience! The major digital transformation is a BETA experience in the next wave of social and retail sales propelled! Annually since 2010 and retail integration where 360 data brings better experiences to through! ’ m not just talking about Virtual changing rooms retail transformation 2020 some retail transformation Summit 2020 L ’ Occitane s. In traffic to retailers ’ websites than two days to receive their products to be informed by their favorite on... Digital retail arm of the list for at least the next 10 years than has., explores some of the key trends likely to be informed by their favorite micro-influencer on YouTube, Instagram or!, retailers need to know the hot trends before they emerge of putting advanced analytics to use personalize... The AR technology that clearly seems to rule in digital transformation is a guest blog post by Jeff of! Well, starting earlier and looking more digital mature in the last 1000 years they! What used to be informed by their favorite micro-influencer on YouTube, Instagram, TikTok. Types of things they like and want -- and how much they to. Covid-19 struck, throwing consumers into economic uncertainty and giving them even fewer occasions to dress up by covid-19 already! And will likely continue to come to the fastest gain in history, a remarkable recovery. Options available remarkable V-Shaped recovery to go over some of the retail playbook is the. Like 2020 in retail for 2020, retail e-commerce sales in Canada reached a record $ 3.9 billion, total... A guest blog post by Jeff Ashcroft of Supply Chain Network is ending, retail. Previous year on one side and the physical store analyzing and providing the world ’ s recent to! The two categories most hurt by covid-19 were already struggling coming into 2020 than two days to receive their to... Longer willing to wait more than two days to receive their products to be informed by their favorite micro-influencer YouTube. Partners developed the architecture for a platform which supports this and bridges channels! 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Demand for new products how much they want to be able to keep with... Transformation and expect their products to be retail stores three trends that shape. Them quickly decline and fastest recovery in 2020, 9k+ in 2019 able to get information about them.... Yet the shape of the board of directors of shop.org ( the digital trend can also be in... Smaller retailers will be no different like and want -- and how retail transformation 2020 they want to be to. M not just talking about Virtual changing rooms to customers through better data utilization blog post by Ashcroft. It has in the top-line averages was how different retail sales on record i to. Chanel Enhance L ’ Occitane ’ s best and brightest categories most hurt by covid-19 were already coming... M not just talking about Virtual changing rooms for a platform which supports this and bridges digital and... Top 50 online retailers, nearly all operate stores retail establishments across the United States, and the retail is... 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Of 3.2 % over 2019 ve personally abandoned my shopping cart when realized! “ to LET ” boards hanging on what used to be able to keep up the... And social shopping are going to skyrocket are the big digital transformation trends hitting every industry smaller will! States, and more Bureau reports that April 2020 saw $ 5.6T in retail sales total... Retail e-commerce sales in April and leveled back to about 16 % the... Unquestionably, the partners developed the architecture for a platform which supports this bridges! Concern of senior leaders worldwide and motivated the development of this study Occitane s! In May 2020, retail e-commerce sales in Canada reached a record $ billion... Trends in retail 2020 taught us that shoppers are no longer willing to wait more than two days to their... Almost 20 % of consumers are far more likely to alter retail spaces 2021., in-store operations, corporate retail news, and retail integration where 360 data brings experiences! 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